Ever wondered how a book cover got made and why it looks the way it does? All go through a process, a brief, different drafts and then the final art you see. The first sketch nailed down the foreground composition, what followed was a game of place the shark.
About my process, creating drafts and going through ideas is one of the enjoyable aspects on creating art. Illustrating a cover artwork and going through this process will always strengthen the look of the finished artwork. Ideas can be tried out with a few well placed marks from a pencil and discarded or developed accordingly. Having creating hundreds of cover artworks over my professional career I have a good instinct for what works and my first sketch will often be close to what is needed. What follows is a refinement of that with the clients input.